Fictional project carried out during an internship at Bronson group (packaging and communication agency in Clichy)
Packaging design renovation of a product from a cosmetic brand. Les secrets de Loly is an eco-friendly brand for curly, wavy or frizzy hair. The brand offers quality natural products and thinks about the well-being of the hair. The challenge of the project was to respond to this problem : How to gain credibility and thus evolve towards an intergenerational product while keeping its colorful universe?
To develop LSL, we proposed a more modern identity in order to reach a broader target while highlighting consumer benefits. Indeed, bright colors undermine the credibility of the quality of the brand's products.
To develop LSL, we proposed a more modern identity in order to reach a broader target while highlighting consumer benefits. Indeed, bright colors undermine the credibility of the quality of the brand's products.
September (1 month)
Route 01
Route 02
Refonte du logo initial
Zone de sécurité du logo et colorimétrie
Pistes créatives
Mock up des 6 pistes créatives
Shooting
Shooting
