Development of packaging for a bread brand
Panô is a brand of banana bread for night workers on road construction sites. Its 2-in-1 packaging offers, on the one hand, a cone containing snack bread sticks which can be installed in a cup holder or on a signage in the workplace. On the other hand, the cap also has a function and acts as a cup, it contains coffee beans under a cover. So the consumer only has to add hot water.
With Panô, workers can have a full breakfast with a cup of coffee to start the night. The visual identity consists of a spray-painted pattern in very bright colors inspired by the world of graffiti to recall the road environment while instilling the dynamism that workers need.
With Panô, workers can have a full breakfast with a cup of coffee to start the night. The visual identity consists of a spray-painted pattern in very bright colors inspired by the world of graffiti to recall the road environment while instilling the dynamism that workers need.
17th April 2023 (5-day workshop)
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Photo credit in Studio by Jean-Charles Queffélec