The Zef is a portable empty pocket imagined and designed by the creative studio Looping
The Zef allows you to store all of your essential items, against your skin. It was designed to be light when out and about, close to you and safe for everyday use. The shape of the object adapts to all body types and is available in three colors. Zef is a real pop of color on your outfit but leaves room for your unique style. Our concept was born from several team ideas. This allowed us to establish a brand project that was coherent and understandable to our potential clients.
January - May 2024 (5 months)
Photo credit by Jeanne Coignard, Canon EOS 5D, Montréal